Milton Hershey the creator and founder of the great Hershey Chocolate Company was a man of great perseverance and integrity. After failing at over four businesses that he had started, Hershey finally established his well known company. Along the way he not only learned important lessons about his craft, he learned valuable lessons on handling people. 1.) Plan ahead- When Hershey began planning his chocolate factory he realized the workers would have a long journey in getting to work since it was out in the country. Hershey planned and built a whole community centered around the factory, so … [Read more...]
The Marketing Investment
Investing in marketing your business is the most important thing you can do to help your business succeed. Letting people know who you are, where you are and what you do will open the door for more business. If you are a small business or a new business there is no need to pay someone to market your company. There are many things you can do yourself that are inexpensive or even free. Make sure to put your business on-line in the yellow pages. This is free and many people use this when they are looking for a particular service in their local area. Google local is another free service to … [Read more...]